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Triggers & Conditions
Opens, clicks, replies, missed calls, invoice due, cart value, lead score, segment.
Secuance AI • Sequences
Event-driven sequences that convert
Design behaviour-aware follow-ups that react in minutes, not days. Secuance AI orchestrates WhatsApp, SMS, email and voice steps with rules, guardrails and CRM updates—UK GDPR/PECR aligned.
What is Secuance AI?
An automation layer that chooses the next best step in a sequence using triggers (form submitted, call missed, email opened), conditions (lead score ≥ 60, region = UK), and actions (send WhatsApp, schedule call, draft email, assign task)—until the goal is reached.
60–90sspeed-to-first-reply target
2–4×more touches/lead without burnout
+10–30%lift in bookings or CVR
↓ churnsmart win-back & reactivation
Everything you need for reliable sequences
We configure the guardrails so sequences are respectful, compliant and effective.
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Channels
WhatsApp, SMS, email and voice (AI receptionist/outbound).
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Decisioning
Branching logic, frequency caps, quiet hours, fallback steps and stop rules.
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Integrations
HubSpot, Pipedrive, Salesforce, Sheets, Make/Zapier, webhooks, calendars, inboxes.
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Compliance
UK GDPR/PECR patterns, unsub lines, consent logs, opt-in capture & evidence links.
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Analytics
Speed-to-lead, attempt depth, goal hit rate, variant scoring and cohort views.
Proven sequences to start with
Ship one or two first; expand once the wins are obvious.
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Speed-to-Lead 5-2-2
Reply in 5m via WhatsApp, follow in 2h via email, retry in 2d with voice handoff—stops when booked.
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Quote → Close
Auto-send quote, track views, answer objections, propose times, push to e-sign + payment link.
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Friendly Collections
PECR-aligned nudges with payment options, schedules and confirms—no harassment, fully logged.
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Reactivation / Win-Back
Trigger on inactivity; offer value, not spam. Branch on click/ignore; limit attempts.
🧑🏫
Onboarding Drip
Guided setup with micro-tasks, progress pings and nudges to book training.
⭐
NPS → Reviews
Good NPS? Route to Google review. Low NPS? Open a ticket with context packet.
How we deliver Secuance AI
01
Discover
Pick 1–2 high-intent plays. Define stop rules, caps, quiet hours and tone.
02
Design
Wire CRM/inbox/calendars. Draft-only first; approvals on sensitive steps.
03
Pilot
Run 2–4 weeks. Track speed-to-lead, attempts, booking rate and revenue/visit.
04
Scale
Automate safe steps end-to-end. Add channels, teams and segments.
Compliance & guardrails for the UK
UK GDPR & PECR
- Lawful basis & soft opt-in where applicable
- Unsubscribe lines, quiet hours, frequency caps
- Consent logs, retention windows & deletion
ASA/CAP & Claims
- Objective claims need evidence (link sources)
- No unverifiable superlatives or risky promises
- Pre-publish approvals with version notes
Access & Data
- Role-based permissions & change logs
- Encryption in transit & at rest
- Signed webhooks + idempotent retries
FAQ
Quick answers on definitions, timelines, compliance and ROI.
How is this different from a basic autoresponder?
Autoresponders fire fixed messages on a timer. Secuance AI reacts to behaviour, branches intelligently and stops once the outcome is achieved.
Will it spam our contacts?
No. We set strict frequency caps, quiet hours, and stop rules. Sequences end on goal, hard opt-out, or lack of engagement.
How long to first value?
Most teams see measurable time savings and faster bookings in 2–4 weeks via a focused pilot, then scale to more sequences.
Can humans stay in the loop?
Yes. Draft-only is default. You choose which steps auto-run and which require approval based on risk.
What stacks do you support?
HubSpot, Pipedrive, Salesforce, Gmail/Office 365, Google/Outlook Calendars, GA4, Google/Meta Ads, Sheets, Make/Zapier and webhooks.
Ready to pilot Secuance AI?
We’ll map your highest-intent plays, wire the stack and ship a safe, measurable pilot in weeks.
